Marketing Yourself As An Authority
It is important! Why you ask? Because... if you are selling a product or a service you will need to establish trust. Think about it, which person would you feel comfortable buying from? A fly by night dude that has this hype offer? Ewe.. or.. someone that is an authority, that you like... that you respect... and most importantly that you trust! One of the very best ways to achieve that perception is writing a book! Whoa Nellie... a book? Well this isn't the old days where you pack your typewriter and your bags to hole up in a cabin away from civilization... Typing a gazillion pages and sending it off to the publisher, crossing your fingers and toes it even gets read.. Nope, we have a better way. Let's talk about eBooks for a moment. You may not have given this a thought in the past.. or you MAY HAVE but was overwhelmed before you could create your masterpiece. You needn't worry dudes and...